AI Overviews are expanding across commercial intent search [Study]
Google’s move to extend AI Overviews into a wider variety of SERPs is disrupting not only informational searches, but also searches with commercial intent and advertising value.
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
Only 25% of cited sources overlap between ChatGPT's different reasoning modes [Study]
Most AI visibility strategies treat ChatGPT as a single system. Our research found that‘s a mistake. Thinking mode and Instant mode cite different sources, favor different content, and can recommend different brands for the exact same prompt. Here‘s what marketers need to know.
ChatGPT traffic analysis: Insights from 17 months of clickstream data
Discover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of clickstream records reveals changing user behaviors and referral trends in AI-driven search.
We Analyzed 89K LinkedIn URLs Cited in AI Search: Here's What Drives Visibility
What makes LinkedIn content appear in AI answers? Our analysis of 89K cited URLs reveals what AI models trust—and how brands can win visibility.
Low & High Competition Buyer Intent Keyword Lists
We reviewed 20 billion Google searches to find low competition buyer keywords. We reviewed high competition buyer intent keywords for an insight into user behavior. The low competition keyword list shows opportunities for small retail and service businesses.
20+ SEO Experiments to Get More Organic Traffic
Want to get more organic traffic? Here are 20+ SEO experiments you can run on your site with the aim of increasing traffic and CTR — with examples.
SEO Analysis Increases Global Classroom Community Visibility — Semrush Reality Show Episode #2
Episode #2 jumps across “The Pond” to explore our second Reality Show case study featuring the challenges confronting an innovative online classroom community, Learning With Experts. The agency team Semrush selected for this challenge is UK-based Re:Signal — proven SEO experts and digital marketers. Read on to understand the business challenges for this case study and the opportunities that came directly out of Semrush.
How to Prepare for Core Web Vitals Update in 2021 [Study]
Semrush conducted a research study aiming to discover any trends and dependencies that the upcoming Google Core Web Vitals update may bring, as well as figure out what impact on websites it could have. In this post, you will see the key findings, get actionable tips on how to analyze a site’s Core Web Vitals, and learn what you should do to improve them.
SERPs, Traffic and Trends: Mobile vs. Desktop in 2021 [Study]
We looked into how traffic trends and user behavior on mobile stack up against desktop, and also analyzed mobile vs. desktop SERP discrepancies.
The Anatomy of Top Performing Articles: Successful vs. Invisible Content [Semrush Study]
We analyzed over 1,200,000 blog posts to understand the impact of different text characteristics and elements on pageviews, backlinks, and shares, and to establish the reference values for the most common characteristics of the content.