AI Overviews are expanding across commercial intent search [Study]
Google’s move to extend AI Overviews into a wider variety of SERPs is disrupting not only informational searches, but also searches with commercial intent and advertising value.
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
Only 25% of cited sources overlap between ChatGPT's different reasoning modes [Study]
Most AI visibility strategies treat ChatGPT as a single system. Our research found that‘s a mistake. Thinking mode and Instant mode cite different sources, favor different content, and can recommend different brands for the exact same prompt. Here‘s what marketers need to know.
ChatGPT traffic analysis: Insights from 17 months of clickstream data
Discover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of clickstream records reveals changing user behaviors and referral trends in AI-driven search.
We Analyzed 89K LinkedIn URLs Cited in AI Search: Here's What Drives Visibility
What makes LinkedIn content appear in AI answers? Our analysis of 89K cited URLs reveals what AI models trust—and how brands can win visibility.
SEO Split Test Result: Shortening Title Tags on Product Pages
Title tags are an important part of on-page SEO because they help search engines understand the content of a webpage and its relevance to a user‘s search query.
SEO Split Test Result: Title Tags for the Holiday Season
We changed the title to “Best XX Gift Ideas” on the pages of an online marketplace site. What do you think the result of this test was? Read this short case study to find out.
SEO Split Test Result: Adding the Category Name to Product Page Titles
We added the category name to product page titles on the ecommerce site. Read more to find out why.
Why SEO Testing Is a Must—Practical Examples
If you are doing advanced SEO without testing your theories, you are taking unnecessary risks. This article explains why.
SEO Split Test Result: Removing COVID Advisory Notes (Too Soon?)
Most people believe Covid-19 is over, is it time to remove coronavirus information from your pages? Read to find out.
SEO Split Test Result: The Impact of ItemList Structured Data on Listing Pages
We added ItemList structured data to give search engines more context about the listings of an online marketplace site. Read more to find out why.