AI Overviews are expanding across commercial intent search [Study]
Google’s move to extend AI Overviews into a wider variety of SERPs is disrupting not only informational searches, but also searches with commercial intent and advertising value.
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
Only 25% of cited sources overlap between ChatGPT's different reasoning modes [Study]
Most AI visibility strategies treat ChatGPT as a single system. Our research found that‘s a mistake. Thinking mode and Instant mode cite different sources, favor different content, and can recommend different brands for the exact same prompt. Here‘s what marketers need to know.
ChatGPT traffic analysis: Insights from 17 months of clickstream data
Discover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of clickstream records reveals changing user behaviors and referral trends in AI-driven search.
We Analyzed 89K LinkedIn URLs Cited in AI Search: Here's What Drives Visibility
What makes LinkedIn content appear in AI answers? Our analysis of 89K cited URLs reveals what AI models trust—and how brands can win visibility.
SEO Split Test: The Effect of Search Intent-Specific Keywords in Your Title
Want to see what happens when you add keywords in a title that are very clearly aligned with the intent of the search? Here is what we found.
SEO Split Test Result: Adding Month and Year to Page Title
We added a month and year to page titles on the travel website. This time the result was unexpected. Read more to find out why.
How to Come Up with New Ideas for SEO Tests
In this article, we explore what SEO testing is and how to come up with ideas to test, helping you generate positive, measurable, and quantifiable ROI with SEO.
Zero-Clicks Study
The phenomenon of zero clicks in Search is leaving many marketers wondering how their target customers are acting, and grappling with how best to appeal to them online.
SEO Split Test Result: Matching the H1 with the Title Tag
Would matching H1 with the most popular query help increase organic clicks to the pages of a travel site? Read the case study to find out.
SEO Split Testing Result: Adding Dates to Titles Helps SEO—True or False
Google said that adding dates to news article titles can help, so we tested it on our daily reports pages. Read the article to see if it worked.