AI Overviews are expanding across commercial intent search [Study]
Google’s move to extend AI Overviews into a wider variety of SERPs is disrupting not only informational searches, but also searches with commercial intent and advertising value.
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
Only 25% of cited sources overlap between ChatGPT's different reasoning modes [Study]
Most AI visibility strategies treat ChatGPT as a single system. Our research found that‘s a mistake. Thinking mode and Instant mode cite different sources, favor different content, and can recommend different brands for the exact same prompt. Here‘s what marketers need to know.
ChatGPT traffic analysis: Insights from 17 months of clickstream data
Discover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of clickstream records reveals changing user behaviors and referral trends in AI-driven search.
We Analyzed 89K LinkedIn URLs Cited in AI Search: Here's What Drives Visibility
What makes LinkedIn content appear in AI answers? Our analysis of 89K cited URLs reveals what AI models trust—and how brands can win visibility.
SEO Split Test Result: Removing FAQ Schema
Would removing FAQ Schema on ecommerce category pages help SEO? Read the case study to find out.
SEO Split Test Result: Will Adding Emojis to the Meta Description Help or Hurt Your SEO?
A major online retailer wanted to test if adding a smiley emoji 😀 to the meta description would have a significant impact on organic traffic. What do you think?
SEO Split-Test and Analyze FAQPage Structured Data (Yourself)
How to set up your own FAQPage structured data SEO Split Test. Validate your changes in a data-driven way using the SEO A/B test analyzer.
SEO Split Test Result: Does Quality Content Work for Ecommerce SEO?
Content on an ecommerce product site is a challenging topic. It is difficult to produce content that differentiates you from your competition. It’s even more difficult to quantify if it is valuable. This SplitSignal test looked at the value of producing quality content for an ecommerce site.
SEO Split-Test Result: Do Numbers in Title Tags Affect CTRs?
Want to know if deleting numbers in some of your title tags affects search performance? Check out the test.
SEO Split Test Result: How Boilerplate Content Can Impact SEO Performance
SEOs have been discussing how Google treats boilerplate content. We wanted to know if heading tags in boilerplate content affect organic traffic.